There are a few things that probably come to mind when people think of Sukup Manufacturing Co., farming, grain bins, family, Iowa State, Safe T Homes… to name a few. What people probably don’t think of is race car driving. Sukup is always looking for innovative ways to support the community, and when we had the chance to be the new title sponsor for this year's INDYCAR Race Weekend – we thought it would be a great opportunity to do just that.
Sukup has been a long-time supporter and fan of INDYCAR at Iowa Speedway whether it was through sponsoring the Sukup 100 INDY NXT by Firestone or backing INDYCAR Pole Day during past events. Becoming the title sponsor of the 2025 Sukup INDYCAR Race Weekend is another way to do that. It reflects our ongoing commitment to our community and helping host one of Iowa’s most exciting annual events—right here in our home state. President and CEO, Steve Sukup, also holds a special place in his heart for this event as he has attended INDYCAR races for the past 45 years.
There is also another factor that makes this a great collaboration. “INDYCAR’s continued commitment to using ethanol in its 100-percent renewable racing fuel showcases the power and potential of agricultural products in high-performance environments,” Steve states. Ethanol is more than just fuel, it’s a driver of jobs, rural economies, energy security, and environmental sustainability.
The ethanol industry supports over 100,000 jobs in Iowa alone, and contributes $53 billion to the nation’s gross domestic product. With over 40% of the United States’ corn going to ethanol production, the proper care and storage of that corn is something we take very seriously. Sukup grain bins help preserve corn quality, reduce spoilage, and maintain a steady supply of corn to the ethanol plants. It’s not just our bins that play a crucial role in the process of transforming farmers’ corn into ethanol. Our hopper bins and grain handling systems help efficiently and effectively streamline the movement of corn from farms to ethanol producers.
Ethanol production is a true team effort, and it all starts with the hardworking farmers across the U.S. who help grow the ethanol plants that makes it possible. Sukup Dealers also play a key role in that process—helping farmers store and care for their grain with the right tools and technology. Our dealers work year-round to share the benefits of our products, supporting a reliable corn supply and helping local farmers boost their profitability. Ethanol powers the economy and America’s future and we are proud to be a part of it.
Becoming the title sponsor of the 2025 Sukup INDYCAR Race Weekend is more than just an exciting opportunity—it reflects who we are: innovators, supporters, and proud champions of agriculture. Now, when you’re enjoying the race this year, you’ll know there’s a story behind every lap— hard work, homegrown energy, and the people who make it all possible. Click here to learn more about this collaboration!
Tickets for the Sukup INDYCAR Race Weekend are on sale now! Be sure to grab yours, and join us in Newton, Iowa, July 11-13, 2025.
Sources: https://www.indycaratiowa.com/ , Renewable Fuels Association (ethanolrfs.org)